Tigerair. Change Is In The Air.
Tigerair, at that time Australia’s cheapest airline, was launching flights to new destinations like Bali, and on a (surprise, surprise) tight budget needed a way to get younger generations excited to leave the humdrum of the city behind for sunnier climes. So, instead of an add, we made a love ballad which we released on iTunes, a video for it, some neat poetic radio, and some purposefully OTT OOH.
TigerAir. Change Is In The Air OLV.
TigerAir. Change Is In The Air. 15sec.
Change Is In The Air Full Track. Composition and Performance by Scott Carne & David Sterry. Lyrics by Andy Jones.