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Tigerair. Change Is In The Air.
Tigerair, at that time Australia’s cheapest airline, was launching flights to new destinations like Bali, and on a (surprise, surprise) tight budget needed a way to get younger generations excited to leave the humdrum of the city behind for sunnier climes. So, instead of an add, we made a love ballad which we released on iTunes, a video for it, some neat poetic radio, and some purposefully OTT OOH.
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TigerAir. Change Is In The Air OLV.
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TigerAir. Change Is In The Air. 15sec.
Change Is In The Air Full Track. Composition and Performance by Scott Carne & David Sterry. Lyrics by Andy Jones.
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The track was released on iTunes Australia.
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